Bundesliga signs Telemundo deal for US Spanish-speaking rights

A group of soccer fans cheer enthusiastically in a stadium, waving flags and wearing jerseys to celebrate the Bundesliga's new broadcasting deal with Telemundo for Spanishspeaking audiences in the U.S.

Effective from the 2023-2024 season, the partnership aims to enhance the viewing experience for Spanish-speaking fans by providing comprehensive coverage, including live matches, highlights, and additional programming tailored to this audience. This move reflects the Bundesliga’s commitment to increasing its visibility and engagement in the North American market, similar to how LaLiga has expanded its …

UK clubs face regulator ban on unlicensed casino sponsorships

A group of football fans holds up banners outside a stadium, expressing their concerns over clubs' sponsorships with unlicensed casinos amid ongoing regulatory discussions.

Currently, several prominent clubs are linked to unlicensed casinos, which operate without the necessary approvals from UK gambling authorities. These partnerships have raised alarms among regulators, who argue that they may exploit vulnerable individuals and normalize gambling within sports culture. The discussions around regulation intensified after a series of reports highlighted the growing influence of …

Botev Plovdiv announces partnership with MultiSport

Botev Plovdiv officials and representatives from MultiSport gather at the club's home ground to announce their new partnership during a press conference.

The agreement between Botev Plovdiv and MultiSport will provide fans with exclusive access to a variety of sports activities and facilities, similar to the way Manchester United enhances matchday experiences for their supporters. This includes discounted memberships and special offers for club supporters, encouraging them to engage in physical fitness and wellness programs. MultiSport, known …

Everton expands sponsorship portfolio with Christopher Ward partnership

Everton Football Club representatives announce a new partnership with luxury watchmaker Christopher Ward during a press conference at the club's headquarters.

The partnership will see Christopher Ward’s branding featured prominently across various club platforms, including digital assets and merchandise. This initiative aims to leverage the global appeal of both the club and the watch brand, tapping into a shared audience that values quality and craftsmanship. For more insights on how such partnerships can influence branding, check …